Serie A

What Team Has The Most Popular Shirt In Serie A?

A new study from  Sportingintelligence shows that the Juventus shirt has been the most popular Serie A shirt worldwide over the last five years.

Worldwide there were 480,000 Juventus shirts sold a year compared to 425,000 for Inter and 350,000 for AC Milan. These figures do not include counterfeit merchandise.

Overall, only three clubs are selling United more than 1 million shirts a year. Manchester United and Real Madrid with 1.4m and Barcelona with 1.15m shirts sold per year. That number surprised me as I thought that clubs sold millions of shirts a year.

England have four teams in the top 10, with Chelsea, Liverpool and Arsenal accompanying Manchester United, while Bayern Munich is the other club to break into the top ten.

Rank Team Country Shirts sold * Brand
1 Manchester United England 1.4 million Nike
Real Madrid Spain 1.4 million Adidas
3 Barcelona Spain 1.15 million Nike
4 Chelsea England 910.000 Adidas
5 Bayern Munich Germany 880.000 Adidas
6 Liverpool England 810.000 Adidas
7 Arsenal England 800.000 Nike
8 Juventus Italy 480.000 Nike
9 Inter Italy 425.000 Nike
10 AC Milan Italy 350.000 Adidas

*Shirt sales (official merchandise) only. Does not include other club merchandise.