Kaka’s commercial appeal at Real Madrid could see his world record transfer fee repaid in just one year. He has the potential to generate €70 million in business, according to a report.
The Brazilian has put pen-to-paper on a mammoth move from AC Milan, but that will comfortably smoothed over by the amount that his arrival will earn for Los Merengues.
A report commissioned by Weber Shandwick Sport suggests the figure of €70m ($100m) and Simon Chadwick, director of the Centre for the International Business of Sport (CIBS) at Coventry University, agrees.
“Kaka and [Cristiano] Ronaldo can be viewed in the same bracket as David Beckham when it comes to global commercial impact, if their image is controlled right and Real Madrid improve their results in the UEFA Champions League as a result of their arrival,” he is quoted as saying by Bloomberg. Becks sold a million shirts in his first six months at Real Madrid when he was just one of several ‘galacticos’ turning out for the all-whites, alongside the likes of Zidane, Raul and the Brazilian Ronaldo. Even if Real signed one or two of the other stars being mentioned, there would be a real focus on Kaka and Cristiano Ronaldo’s talents on the pitch, but also their brand off it. That will pay for their transfers several times over, even with a bumper salary package.”
That is pretty amazing if Real can recoup the money they spent on Kaka in twelve months.