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La Liga Matches Coming To A Location Near You

The Spanish football authorities are looking at plans to host La Liga matches abroad as soon as next season.

The proposal is set to be discussed between the 20 Spanish top flight sides, with La Liga aiming to increase its financial revenue from international audiences.

And La Liga chief Javier Tebas, who has called the league a ‘global entertainment’, has confirmed that talks are currently ongoing.

‘La Liga is global entertainment and we want to grow [the league’s] international appeal,’ Tebas told the Financial Times.

‘As part of that effort we are discussing the option of playing some of the league matches outside of Spain.’

Tebas has overseen the financial growth of La Liga since becoming president in 2013, signing a three-year domestic television rights deal worth €2.65 billion(£2.4b) in 2016, although the league is still way behind the Premier League, which earns £5.14 billion pounds from its current domestic rights deal, running until 2019.

Meanwhile, Relevent Sports, a promoter who founded the global International Champions Cup, is thought to have come up with the proposals to play games overseas.

Speaking in Manchester at the Soccerex event, Relevent Sports chairman Charlie Stillitano said:

‘The future is to do official [league] games in the US, China and other places.’

Stillitano has also claimed that Relevent Sports are talking with a number of leagues about playing games away from their respective countries.

‘There are leagues that are talking to us about potentially doing something in the future,’ he added.

In July, 66,000 people filled the Hard Rock Stadium in Miami to watch a friendly between Real Madrid and arch rivals Barcelona, the first time La Liga’s biggest two sides had met outside Spain since 1982.

To make this attractive to sponsors and to maximize ticket sales, one or more of Spain’s big teams will have to be involved in these overseas matches. Would Barcelona or Real Madrid really be willing to give up the revenue they would make at the Camp Nou or the Bernabeu for a home match in order to have a “home” match in Miami or Beijing?