Record number of soccer fans watched the U.S. versus Mexico World Cup qualifying match this week. The broadcast on Univision was seen by 10.7 million viewers, making it the most watched sporting event in the history of Spanish-language television. The average audience of 5.9 million made it the most-watched sporting event for the season to date on Spanish-language television.
It was not just Mexician fans that were watching the game. An average of 1.2 million people watched the game on ESPN2 making it the most-watched World Cup qualifier in history on ESPN2.
When you combine the audiences, the game was the most-watched program on Wednesday night among men 18 to 34 and men 18 to 49 in such major markets as Los Angeles, Miami, Houston and Dallas, beating out first-run English-language primetime shows such as Fox’s American Idol, ABC’s Lost, NBC’s Law & Order and CBS’ CSI: NY.
The next World Cup qualifying match for the U.S. will be on Saturday, March 28 when the U.S. travels to El Salvador. Kickoff is 9 p.m. ET