“Inter and Nike have renewed their sponsorship agreement for a further 10 years, a deal that will take the companies’ partnership past the 25-year barrier and set a new benchmark for sports marketing in Italy,” read a club statement.
“The new sponsorship deal further strengthens Inter’s position as one of the world’s top clubs and confirms its desire to continue expanding globally.
“A key driving force will be the realisation of a joint project to open specialised stores, and the rolling out of a new strategy for the development and marketing of Inter-brand merchandise.
“Thanks to this agreement, Inter can now look forward to a bright future on the world stage with the backing of a strong brand that ensures continuity for the project.”
The Gazzetta dello Sport claims that talks regarding a renewal started five months ago and were conducted by director general Marco Fassone, with the input of President Massimo Moratti and his son Angelo Mario.
Inter’s previous deal with Nike still had three years left to run on it.
The Beneamata will net around €20m a campaign, but there are bonus clauses which could see that figure rise depending on sporting results.