Juventus has pulled out of a high-profile preseason tour of the Canada and the U.S. this summer citing scheduling issues as the reason for the cancellation.
Juventus had agreed to three games in North America, the biggest would have been a clash of Spanish and Italian champions on August 5th in Las Vegas where they were supposed to play Real Madrid.
Anyone who has bought tickets to any of the three Juventus games will obviously get their money back, but the late withdrawal leaves Soccer United Marketing, the marketing arm of Major League Soccer scrambling to find replacements at this late hour.
D.C. United has issued a statement on the cancellation of their game with Juventus saying:
“While we’re disappointed with the news, D.C. United is already in discussions with another major European team to fill that date and will share opponent and ticketing details as a deal is finalized.”
Unlike previous years, this summers tour of the U.S. seems to have lacked leadership here in the U.S. We have had European teams make announcements of games in cities that never materialized, and at one point we had two games involving European sides scheduled for Baltimore and Washington for the same day.
In addition, we have a series of games taking place in baseball cities this summer, not a fan friendly environment and games that will do nothing to promote the growth of Major League Soccer in the U.S.
Who at Soccer United Marketin is responsible for this disaster?